How Experience Cloud Boosted Orders by 59% for Guide Dogs U.K.

By: Jane Huntington, Head of Applications Development & Support at Guide Dogs U.K.

I’m a bookworm, and have been from a very young age. I love reading. But it’s not just about the visual, it’s the whole experience—the way the book feels in my hands, the weight of it, the texture of the pages, the ‘book smell’! There is nothing more magical for me than picking up a book and travelling entire universes through its pages. The pictures in my head, and the ability of a book to stir emotions are particularly profound.   

But what if you have a visual impairment? What if the black text on a gleaming white page makes your head hurt to try to put the words together? What if the text size is impossibly small? How do you learn to love books, how do you access the magic?  

This is where Guide Dogs U.K.’s CustomEyes