It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z.
Over the past few years, there’s been an explosion of options for every type of consumer. Once dominated by a handful of players, now practically every content owner has launched their own direct-to-consumer service — Disney, Apple, NBC, not to mention the numerous music and gaming services out there — turning up the stakes on keeping existing subscribers happy and loyal. That’s why audience engagement has become a make-or-break factor for streaming services.
Consumers are more connected than ever before and are subscribing to a myriad of services — most averaging nine subscriptions. But those days appear to be numbered. The challenge now is
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