As an admin, you play a major role in how customers and colleagues experience Salesforce. Choices you make can connect your organization’s mission/purpose to the power of cutting-edge technology. When it comes to your org’s values, this is especially important, because customers care about what businesses believe in, and it’s often admins who translate those values into real-world support.
When you log in to Salesforce, you have access to tons of tools to help you live out your values in interactions with customers, communities, and markets. And using these tools can really pay off! In fact, taking advantage of built-in features like ethical personalization can help avoid hidden costs, like having to reconfigure Salesforce to address a problem after you start using it.
So, where should you look for these tools, and what can they do to help your organization succeed responsibly? Let’s look at some of what’s available in
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