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How a Salesforce Tower Built with LEGO® Bricks Becomes a Marketing Tool

March 10, 2020 by Jake Fabbri Leave a Comment

When I was growing up, LEGO® bricks were always my favorite toy. My obsession with building and creating things actually led to a two-year stint as an architecture major in college. Fast forward to today, and I now lead the marketing team for Fonteva, a growing software company.

Fonteva was created to bring the power of Salesforce to the association industry. The co-founders of Fonteva felt that the traditional software options available to associations fell short in their ability to support these organizations’ missions. Associations do really important work and have a significant impact on making the world a better place. Therefore, they deserve to reach their full potential by leveraging Salesforce.

The co-founders soon found out that the association industry wasn’t as familiar with Salesforce in comparison to other commercial markets. So last year, I challenged my team to come up with a fun and unique way to highlight our Salesforce premier

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