As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about generative AI in business. They know they need to do something but don’t have clarity on what, or how. I’ll tell you what I tell them.
But first, here’s a sampling of what they’ve told me:
A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. A chief information officer said he’d make exceptions to the company’s standard budget process to fund any generative AI technology with a one-year payback.
There’s no mistaking it: Generative
Leave a Reply