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Halloween Isn’t Cancelled: Nonprofits are Turning Halloween into Activism

October 20, 2020 by Liz Hamel Leave a Comment

What will Halloween look like in 2020? While trick-or-treating is out of the picture for many families, and a spooky movie is probably a better idea than a crowded haunted house, our Salesforce.org Nonprofit community is here to tell you that Halloween is not cancelled.

In fact, it might be better than ever! Nonprofits are getting creative to leverage this moment to engage their supporters, while celebrating safely.

UNICEF and World Wildlife Fund are encouraging families to celebrate Halloween from home while giving back.

Reimagining Trick-or-Treating to Raise Critical Funds

Seventy years ago, UNICEF USA began Trick-or-Treat for UNICEF as a way to help kids affected by World War II. Since then, millions of children across the United States have gone door to door with UNICEF coin boxes, saying “Trick-or-Treat for UNICEF!” collecting donations instead of candy. The annual tradition has helped to raise

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