Photo by Benjamin Catapane on Unsplash
I started writing about the enterprise applications market in 1988 when I joined AMR Research as the company’s first Chief Research Officer. Looking back, it’s incredible how the software industry tortured its early customers with green screens, command-line interfaces, mnemonics, complex menus, and the like. The punishment continues today especially for users of legacy MRP II/ERP systems well past their “best used by” dates.
The Enterprise App Design Dilemma
Despite the tech industry’s commitment to creating “consumer-grade experiences,” too many enterprise apps remain painful to use, making low user adoption the norm. Why is an intuitive UX such a challenge?
Some vendors without good native interfaces have resorted to building new front ends to their apps. Earlier this year I received an email from one of our account executives. He had a customer using one of these front ends. The customer wondered if he could use Salesforce as a “front end
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