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From One-Way Communication to Stakeholder Engagement

August 24, 2021 by Amy Rose Leave a Comment

You’ve likely heard this before — trust is our number one value, and constantly top of mind, at Salesforce. There is nothing more important than the trust of our customers, and that includes our partners! Fostering trust with our partners is crucial to how we can best serve nonprofits and schools together, and since my tenure at Salesforce.org began back in 2015, we’ve implemented a number of initiatives to continue developing deeper trust and alignment with our partner ecosystem.

In my first year, we launched an informal Partner Advisory Council — a forum where partners across our community could share feedback directly with us and influence the way we developed products and engaged with customers. This inaugural gathering was also held at our very first Salesforce.org Partner Summit in 2016, but was followed several times per year whenever we had the opportunity to gather with partners from all disciplines.

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