If you’ve tuned into any podcast or blog post on data recently, chances are you’ve heard data referred to in lofty terms. “The oil of the 21st century” and “the lifeblood of any business” are some that come to mind for me. What is definitely true, in the context of your Salesforce environment, is that accurate data is the key to usability of your application. If users aren’t able to work with data that precisely reflects the business process they’re working through, then they’re far less likely to continue to use the application.
Of course, data management doesn’t just apply to the data that your users enter in themselves. Any new implementation features data migration as a key part of the process and is a great chance to ensure accuracy of the data in the org. Also, integration of data from other third-party applications and systems needs to be carefully
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