Today on the Salesforce Admins Podcast, we’re checking in with Kate Elliot, Principal Success Specialist at Salesforce, discuss strategies and best practices for expanding into marketing cloud.
Join us as we talk about how why is the most important question we can ask, how to get your sales and marketing departments talking, and the unique challenges of working in Marketing Cloud.
You should subscribe for the full episode, but here are a few takeaways from our conversation with Kate Elliot.
Why you need to understand the question behind the requirements.
Kate works in the Salesforce.org wing helping nonprofits, K-12s, and higher ed organizations get the most out of Marketing Cloud. “I come in to provide strategic guidance, best practices, training. It kind of depends on what the customer needs and oftentimes it’s a blend of all three,” she says.
If you’re an admin looking to get more involved in marketing
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