If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. In fact, 79% of global Cyber Week traffic came from mobile.
•M-commerce retail sales in the U.S. are expected to reach $710 billion by 2025.
•M-commerce transactions make up 60% of global ecommerce sales.
•At least 79% of smartphone users have bought something using their mobile device in the last six months.
What is mobile commerce?
Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Untethering the shopping process from a laptop has created enormous benefits for shoppers and businesses.
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