Is it ESG sustainability or ESG and sustainability? The two terms often get thrown around together, but are they interchangeable?
It’s true that there are definite similarities. Both terms are used to convey a corporate commitment to a better, more environmentally friendly world. Beyond that, there are distinct differences. And organizations should know how to use the terms properly to set clear messages and quantifiable goals for the future.
ESG vs. Sustainability: What’s the difference?
In the past, sustainability initiatives largely fell under an organization’s Corporate Social Responsibility (CSR) program. Execution of “sustainability” or “green” initiatives were frequently passed around the organization like a game of hot potato, often landing in the lap of marketing as a branding exercise.
Sustainability spurs ideas of “doing good.” Though many organizations used it to springboard changes to lower their carbon footprint and conserve energy and resources, these changes were mostly internally focused — e.g., encouraging recycling, celebrating Earth Day, or
Leave a Reply