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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

February 20, 2024 by Gordon Friesen Leave a Comment

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33. 

Rather than allow the diagnosis to bring her down, she instead vowed to raise awareness about the condition. “I did what any millennial would do. I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.”

Raising awareness about rare conditions and the unique challenges

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