Enfabebe Updates Emails in Real Time During COVID-19 with Movable Ink and Salesforce

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Real-time engagement has never been more necessary. We’ve all had to shift our marketing calendars and develop plans on the fly. And as stories evolve and new details emerge, it can be difficult to update existing content that has already launched. For Enfabebe, a Mexico-based club for expectant and recent mothers and a part of the leading toddler nutritional brand Enfagrow, the health and safety of their members has always been a top priority — and it’s more important than ever in the wake of COVID-19. Enfabebe leverages Movable Ink’s Critical Messaging App, available on the AppExchange, during this time to keep families informed during the pandemic.

We spoke with Alison Lindland, SVP, Strategy at Movable Ink to learn how they are helping Enfabebe and other customers through the pandemic.

Alison Lindland, SVP, Strategy at Movable InkWhat is the challenge customers like Enfabebe are seeing due to COVID-19?

Alison: At a time when people are