As higher education institutions today reimagine their approach to alumni relations, fundraising and development, there are some key emerging themes that we’ve highlighted that will support relationship building and engagement among key constituents within the higher education sector.
First, in order to drive institutional success and remain globally competitive, institutions are becoming more strategic by developing their insights on, knowledge of and engagement with both local and global alumni populations. Digital transformation is formative to gathering the right data and insights. But we know that digital transformation alone cannot do the same work of humans. The advancement office is fundamental to institutional growth and development – and at the forefront of this growth are the communities that take an interest and contribute to the lifeblood of the university. Therefore, appealing to the interests of local and global populations is valuable for the advancement office to flourish and succeed
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