By: Bas Visser, Founder & CEO, FinDock
We see it around us and heard it loud and clear at Dreamforce ‘19: a customer revolution is upon us. Connected, intelligent, empowered, engaged and global, today’s customers are also a new breed of donors.
A rapidly developing Financial Technology (FinTech) sector means donors are also diversifying their payment behaviour and expecting more to pay the way they prefer, be it by direct debit or apple pay. Adapting to the preferred payment methods of donors is key to a smart fundraising strategy. It is a familiar storyline: technology enables new human behaviour, and the technology itself is changing even faster.
“Technology has advanced so rapidly that a laptop computer today is 96% cheaper than a 1994 model and 1,000X better.” – Mark Perry, AEI.org.
Three years later, a new theme has taken centre stage: digitalisation. The rapid development of computing power set
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