With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Soon, major email service providers (ESPs) Gmail and Yahoo are strengthening their domain authentication requirements. Here’s how you can prepare today.
Partnering with an ESP is the first step toward sending emails to a large list, but it’s not a guaranteed path to the inbox.
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A large part of reaching the inbox is authenticating your email domain. Email authentication
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