Providing pro bono Salesforce services as part of Traction on Demand’s CSI model brings employees closer together, increases trust in their employer and expands their worldview.
Who hasn’t stared into the night sky and wondered, “Why am I here? What was I put on this Earth to do?”
While existential musings are arguably most enjoyed under the Milky Way, these types of purpose-driven questions are increasingly making their way into the workplace. Indeed, having a purpose beyond profit is being seen less as a “nice thing to do” and more as a way to stay relevant. We’re living in a world where upcoming generations are becoming evermore discerning when it comes to where they spend money and where they decide to work.
Pro bono initiatives, within wider corporate social integration (CSI) models, were once pushed to the side of people’s desks. But no longer. Doing good is not a trend — it’s good for business,
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