As current retail trends increasingly show the blurring of digital and physical shopping, retailers are connecting with shoppers in more ways than ever before. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news? Retailers have a short window to impress shoppers before they walk away.
Not to mention they have some obstacles to overcome first: Retailers we surveyed said increased competition is their top challenge, followed by shipping costs, supply chain difficulties, and changing customer expectations. In this uncertain economy, can retailers beat slim margins and satisfy shoppers, too? Retailers believe the answer is yes, if they can humanize increasingly digital experiences.
Despite the challenges, retailers see opportunities to build loyalty and grow share of wallet through personalization of customer service, ecommerce, and marketing. But achieving their goals requires a heavier
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