The way we sell has changed drastically over the past few years, because buyers are better informed than ever before. In fact, our State of Sales research found that 81% of sales reps say buyers research brands on their own before ever connecting with sales. Nothing illustrates that more clearly than the way demand generation and lead generation work in the age of social media and buzz-worthy brands.
If you’re wondering what the differences are — or even what each one of these means — you’re in the right place. We’ll walk through definitions, the key differences, and how to put them into practice.
What you’ll learn: Demand generation vs. lead generation: What are they and what’s the difference? What are the goals of demand generation? What are the goals of lead generation? How they work together Drive pipe faster with a single source of
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