Cyber Week is back, baby! While there was a lot of talk of pulling holiday sales earlier in the season, Cyber Week returned to its pre-pandemic prominence in 2023. The holiday shopping season results showed that consumers waited patiently for attractive discounts, and retailers finally delivered on Black Friday and Cyber Monday.
Global online sales increased 6% year over year (YoY) during Cyber Week, accounting for 23% of all online holiday sales. This marks a shift in when consumers made purchases rather than incremental sales.
In fact, overall online sales were in line with our forecast — growing 3% YoY and reaching $1.17 trillion during November and December. Growth in the U.S. was essentially flat (+1%) and Europe grew 6%. U.S. online sales for the holiday season reached $272 billion. For the first time in five quarters, growth was driven by increased demand and not just higher prices.
Read the full article on Salesforce.org blog.
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