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The days of customer experience (CX) serving as a strictly B2C phenomenon are long gone. B2B buyers expect the same seamless digital experiences they’ve grown accustomed to enjoying in their personal lives. B2B companies need to satisfy — or surpass — their customers’ soaring expectations.
Doing so can be difficult. Luckily, apps available on the Salesforce AppExchange can assist you in this transformation. After all, a number of unique CX challenges confront B2B companies — hurdles like heightened regulatory scrutiny and complex transactions that are often minimal or absent in the B2C world. That said, the rewards generated by investing in enhancements to the B2B purchasing experience can be significant. That’s one of the primary takeaways of an ebook, Unlocking the Secrets to an Outstanding Commerce Operation, from Salesforce and Vertex.
What is the ebook?
The ebook explores how B2B companies can transform their CX to meet the evolving expectations of their customers. Today, business buyers expect
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