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Customer Service Analytics: How to Make Sense of All Your Data

November 20, 2023 by jill.wagner@salesforce.com Leave a Comment

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. Or, as a service agent, suddenly having the superpower to know when a customer is likely to churn — and what you can do to prevent it. These are real-world applications of today’s customer service analytics.  

Every day, customers reach out to your contact center for help. These interactions create mountains of customer data – information your business can use to drive growth. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations.

Here’s what you need to know to benefit.

Make your service analytics smarter

Service Intelligence, a new analytics app

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