Technology change is all around us. Technical innovations, consumer behavior, cost, industry, and regulatory changes — even corporate acquisitions, drive us all to continue to look at different technologies and platforms and evaluate how they will help our business. As the topic of new technology adoption comes onto the decision-making table, the key question that comes up is, “What value will this bring us?”
Value generally comes down to monetary value, which can be seen as lower costs through efficiencies and/or higher revenue through increased sales. When purchasing technology, it is important to know what you expect to get out of the technology and how you are going to get it. The purchase itself generally doesn’t create value unless it is purely for cost reasons.
Therefore, if we look at the more likely scenario that the purchase is intended to add capability and drive sales, we need to think through how we are going to make
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