As advancement leaders at higher education institutions consider their options in the age of COVID-19, they’re rethinking conventional wisdom by choosing Salesforce to build lifelong alumni and donor relationships. The world’s #1 CRM enables institutions to operate more flexibly, securely, and resiliently, helping them emerge on a stronger footing for the future.
In the most financially challenging time in the history of higher education, proving the value of your technology investments is more important than ever before. A recent study by Forrester found that higher ed institutions using Salesforce “improved relationships with alumni and enabled record-breaking fundraising,” saved $2.4 million in legacy cost savings, and boosted revenue 12%.
Innovative colleges and universities, including USC, Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI.
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