Back in 2012, the founders of Giving Tuesday couldn’t have imagined just how impactful their initiative would be. Now, less than 10 years later, Giving Tuesday has grown into a global movement that has raised over $2 billion.
The annual day of giving has been especially critical over the last two years, with donations to nonprofits having increased during the pandemic. In 2020, individual giving in the U.S. remained high, particularly for end-of-year giving, which was higher than past years. Even through such a challenging time, a third of nonprofits report exceeding their fundraising goals in 2021 and 87% of respondents that invested in technology reported it as impactful.
With over 56,000 nonprofits in our community, we’ve seen how access to technology enabled organizations to adapt during the pandemic and reimagine their relationships with volunteers and donors. But while technology is an important tool to accelerate impact, nothing is possible
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