Today on the Salesforce Admins Podcast, we talk to James Richter, Director, Cloud Success & CSG Global Program Lead, Salesforce Customer Data Platform (CDP). Join us as we talk about what CDP is, how it will be the single source of truth across all platforms, and how to get your org ready.
You should subscribe for the full episode, but here are a few takeaways from our conversation with James Richter.
What is CDP?
If you’ve been puzzling over CDP and what it could do for your org, you’re not alone. “My team is focused on getting CDP into the market, so you’re not the only one wondering what it is,” James says. So what is it?
“Have you ever read Dr. Seuss’s I Wish That I Had Duck Feet?” James asks. In the book, a kid wants to have duck feet to splash around and not have to keep
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