Blogs

I love Einstein Bots because they help lighten the load on customer-facing teams. By handling basic tasks, they free up your employees to tackle the tougher questions. The number of digital shoppers increased by 40% in Q1 of 2020, and more customers are relying on digital systems to get information, process returns, and troubleshoot problems. And as a Salesforce Admin, you have … [Read more...] about AI for Admins: Increase Customer Understanding with Einstein Bots Natural Language Processing

Over the past decade, organizations like Sierra Club, Greenpeace, and 350.org have made incredible progress on critical sustainability initiatives. However, with global sea levels still rising rapidly, biodiversity declining at an alarming rate, and the world’s most vulnerable populations bearing the brunt of the climate crisis, it is clear that the efforts of dedicated … [Read more...] about Why Every Organization Should Make Sustainability Part of its Mission

Our favorite bobcat, Appy, celebrated her fourth birthday on March 30 (which is 32 in human years, but shhh — don’t tell Appy that). It’s nearly impossible to think about a time before Appy was the go-to guide for all things Salesforce ecosystem.Appy is the guide that everyone wishes they could have. Since she knows a lot about all things Salesforce, she leads the way to help … [Read more...] about Celebrate Appy’s Birthday with These 10 AppExchange Apps

By: Kathy Koh-Gigante, Director of Implementation, Enrollment Rx Developing a successful CRM strategy takes thoughtful analysis, a clear timeline, and a dedicated team that is hungry for success. The crawl, walk, run strategy helps you build a simple framework to implement Salesforce education technology, or reevaluate your existing CRM strategy. Things to Consider Before an … [Read more...] about Crawl, Walk, Run: A Guide to Salesforce Implementation

Empower Customers and Enhance Partner Program Performance with Trusted ReviewsWhen it comes to your marketing strategy, your AppExchange listing is a key driver of awareness and demand for your app. It acts as a one-stop digital storefront where customers learn about your app and how it can help solve their business challenges. Reviews are one of the most important aspects of … [Read more...] about Empower Customers and Enhance Program Performance with Trusted Reviews