Salesforce customers put their customers at the center of everything they do. How? With data, of course. But let’s face it: Most organizations are struggling to keep up with customer data. As an admin, you know this from experience. Your company uses data from many different sources, like point-of-sale, CRM, and ecommerce. You have numerous data sources, such as data … [Read more...] about Segment Your Audiences with Salesforce CDP
Blogs
Using Machine Learning to Drive Deep Personalization with Data: The Salesforce Model
The application of artificial intelligence (AI), known as machine learning, involves generating predictions from data inputs. One of its most surprising strengths is how machine learning (ML) drives the relationship between digitization and customer personalization.“Digital has bred customer-centricity,” said Neeracha Taychakhoonavudh, Salesforce’s EVP of Global Customer … [Read more...] about Using Machine Learning to Drive Deep Personalization with Data: The Salesforce Model
4 Ways Pro Bono Service Impacts Volunteers, Companies, Nonprofits & Schools
Empowerment is the greatest form of impact. Why? Because it’s not something you can give, but rather a way to unlock the potential in others. Effective pro bono volunteer programs — also known as skills-based volunteering — are built upon this idea. While the obvious benefit is that nonprofits and schools are empowered by resources that might otherwise be out of reach, … [Read more...] about 4 Ways Pro Bono Service Impacts Volunteers, Companies, Nonprofits & Schools
CDP for Admins with James Richter
Today on the Salesforce Admins Podcast, we talk to James Richter, Director, Cloud Success & CSG Global Program Lead, Salesforce Customer Data Platform (CDP). Join us as we talk about what CDP is, how it will be the single source of truth across all platforms, and how to get your org ready. You should subscribe for the full episode, but here are a few takeaways from our … [Read more...] about CDP for Admins with James Richter
How I Solved It: Find Newly Created Fields in Salesforce
Welcome to another “How I Solved It.” In this series, we do a deep dive into a specific business problem and share how one #AwesomeAdmin chose to solve it. Once you learn how they solved their specific problem, you’ll be inspired to try their solution yourself! Watch how Manish Thaduri was able to find newly created fields without having to manually go through each individual … [Read more...] about How I Solved It: Find Newly Created Fields in Salesforce