Roi Agababa, CEO and Founder, Novidea
When Roi Agababa, CEO and Founder of Novidea, came up with the idea for his business, he had a clear vision of what he wanted to achieve. Fuelled by his passion to help digitise the insurance sector, Novidea would bring data-driven, SaaS technologies and best practices to insurance professionals and their customers. There was a clear gap in the market.
Yet despite these solid foundations, and Agababa’s strong background in SaaS, he knew that he needed a technological edge in order to be a competitive differentiator, and enable him to build a global business, fast.
Here, the industry leader talks about how partnering with Salesforce AppExchange helped him go from idea to market at speed, drive success for customers, and ‘future proof’ his product.
What motivates you?
The desire to bring digital transformation to industries that have not yet encountered this revolution. We decided to focus on insurtech. The insurance sector is
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