When Dean Yellets, CEO and Founder of marGo, spotted a gap in the market for a CRM and marketing solution that supports independent direct sellers, he knew he had to act fast.
Drawing on his business development expertise and personal drive to help solve this unmet need, the major challenge was how to get marGo’s offering to market as quickly as possible and communicate its message of transformation to the industry.
We caught up with the entrepreneur to discuss how he successfully took marGo from innovative idea to an enterprise that supports direct sellers across the globe, and why he chose to build on the Salesforce platform to help him achieve his vision.
Dean Yellets, CEO and Founder of marGoWhat was your inspiration for founding marGo?
The genesis of marGo was a family matter. I wanted to help my wife Kathy change her direct-selling business and, therefore, change her life. The direct-selling industry is based on the B2B2C
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