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Business Builders to Know: Barbara Jones’ Journey to Success

December 9, 2021 by Rebeccah Yeadon Leave a Comment

Barbara Jones always knew she would launch her own business one day. What she couldn’t have predicted was the wild ride her entrepreneurial journey would entail.

The Founder and CEO of Lillii RNB and creator of Freeing Returns, a SaaS returns management application, identified a problem that needed fixing and had the passion and team to deliver it. However, launching a startup never comes without both highs and lows.

Here Barbara talks about the challenges she faced, how partnering with Salesforce helped her fast-track her vision and build connections, and what she wishes she’d known when she was just starting.

Barbara Jones, Founder & CEO of Lillii RNBCan you tell us how Lillii RNB was born?

I started Lillii RNB back in 2013. It was an evolution of the one-woman consulting firm (RNB) that I had been running for a couple of years. After the company I’d been working for got acquired, I decided to go out on

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