Welcome to the fifth installment of my Build a Blog series where I teach you how to create a blog specifically for Salesforce Admins.
If you’re just getting started with this series and want to catch up, check the links at the end of this post to get up to speed on defining your audience, centering your content focus, and for an overview of the series.
In April, we started a positioning statement as a roadmap for this series. A positioning statement is a description of how a product or service—in this case, your admin blog—fills the need of a particular market or segment. This month, we’ll finish that positioning statement by defining a publishing schedule.
This whole series is based on building a blog for Salesforce Admins, so in the “For” line in the positioning statement below, we’ll put that. The second line defines who our audience is for
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