Welcome to the third installment of my Build a Blog series where I teach you how to create a blog specifically for Salesforce Admins.
Now, if you’re just getting started with this series and want to catch up, you can check the links at the end of this post so you can get caught up on defining your audience, centering your content focus, and an overview of the series.
Last month, we started writing a positioning statement. A positioning statement is a description of how a product or service—in this case, your admin blog—fills the need of a particular market or segment. This month, we’ll continue with that statement by first exploring blogging platforms, then looking at video platforms, and finally introducing a hub and spoke model of content distribution.
This whole series is based on building a blog for Salesforce Admins, so in the “For” line in the positioning
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