When starting a blog, the first instinct for most people is to grab a custom domain, decide on a platform, and maybe even think about branding. Sometimes that even happens after you’ve written your first couple of posts in your head. And while all are very important things to accomplish, they’re not where you should start. Think of it like this: That would be like deciding to buy a house without considering how many bedrooms you need or even where the house is located; or going to an auto dealership and buying a vehicle without thinking about where you’re going to drive, how big it is, or how you’ll use it.
Instead, let’s start with who will be reading your content. By starting with who, we’re able to build a solid foundation of our reader, their preferences, and their goals, all of which will help us define our voice.
Starting
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