Welcome to the fourth installment of my Build a Blog series where I teach you how to create a blog specifically for Salesforce Admins.
If you’re just getting started with this series and want to catch up, check the links at the end of this post to get up to speed on defining your audience, centering your content focus, and for an overview of the series.
Last month, we started a positioning statement as a roadmap for this series. A positioning statement is a description of how a product or service—in this case, your admin blog—meets the need of a particular market or segment. This month, we’ll take a break from the positioning statement and dive into the actual content creation process. I’ve included our positioning statement below so that it’s easy for you to catch up.
This whole series is based on building a blog for Salesforce Admins, so
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