Welcome to the next installment of my Build a Blog series where I teach you how to create a blog specifically for Salesforce Admins.
I want us to start thinking about our content focus. Now, if you’re just getting started with this series and want to catch up, you can read the first post about defining your audience here. And you can get a complete overview of the series by reading the introduction post.
I’m willing to bet that more than a few of you have caught on that this series follows something called a positioning statement. A positioning statement is a description of how a product or service, in this case, your admin blog, fills the need of a particular market or segment. Have lunch with someone in your company who works in marketing sometime this month, and I promise you they’ll at some point talk about a positioning
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