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Small businesses tend to have a more intimate relationship with their customers than enterprise-level brands. This closeness can lead to increased customer loyalty, but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. According to research at Gartner, 64% of consumers and B2B buyers report feeling … [Read more...] about Email Marketing for Small Business: Here’s All You Need to Know

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. If your strategy is too complex, the team may get confused and fumble at a critical moment. Too simple, and you might not be ready when things go awry. What you need is an easy-to-understand sales playbook to guide your team to victory. … [Read more...] about The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

The pressure is on.  About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. And in this ultra-competitive environment, morale can quickly take a dive. To keep your sales team motivated when things are tough, you need to … [Read more...] about What Is Sales Commission? Formulas, Examples, and Best Practices

If you’re only thinking about how your reps can hit quota, you’re missing out. As a leader, you have to set broader sales goals, track your team’s progress, and keep your team accountable if you want to see real payoff. But setting goals that are both challenging and achievable is easier said than done. Start small with weekly or monthly goals, and build up your confidence to … [Read more...] about What Are Sales Goals? S.M.A.R.T. Strategies + Examples

The potential role of artificial intelligence (AI) in banking is massive. Predictive AI already supports many standard banking practices, such as chatbots managing routine inquiries or call center agents’ dashboards. As generative AI continues to evolve, we expect lots of time-saving opportunities around rote tasks that improve the customer experience due to AI’s ability to … [Read more...] about AI in Banking: How to Reduce Costs and Improve Service