Blog

Presales is a lot like prepping for a Broadway show. You can’t expect a successful opening night without first putting in the work. When the curtain rises, everyone — from the actors to the stage crew — has put in hours of effort to make it a great show. What the audience experiences is the result of all that pre-show work. A sale is much the same: You can’t just wing it and … [Read more...] about How Presales Sets the Stage for Your Team’s Next Big Deal

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. AOL was … [Read more...] about Need An Email Engagement Boost? Expert Advice From Trailblazers

The B2B buyer’s journey can be a slog. Lengthy sales cycles, expansive buying committees, and competing priorities can easily derail buyers and sellers alike. However, a well-constructed mutual action plan that aligns with your standard sales process  — supported by enablement and training — significantly reduces friction on both sides of the purchase decision. In this article, … [Read more...] about The Sales Team’s Guide to Using Mutual Action Plans

If Round 1 of the showdown of streaming services was a race of new players to get into the space, and Round 2 was about winning and keeping customers. Round 3 looks like it may have taken on a much darker outlook: the battle against subscription churn. While half of TV viewers in the U.S. have cut the cable cord, a quarter of U.S. subscribers have also canceled at least three … [Read more...] about Combat Streaming Services Subscription Churn Like a Pro with Data and AI

Trust is top of mind for governments across the globe. It’s hard to earn and easy to lose. This presents an enormous challenge for anyone working in the public sector. Just one bad experience with the government can have a big impact on a constituent’s sense of trust. And research shows that difficulties are common when it comes to government interactions.. The Trust Imperative … [Read more...] about 3 Ways AI Can Help Governments Regain Trust With Their Constituents