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What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? It’s no secret that people are … [Read more...] about Lead Generation: How To Turn Interest Into a Sale

While sales leaders use many metrics to gauge their teams’ success, there’s one that’s always top of mind: quota attainment.  Below, we’ll define this important metric and explore the ways in which it can be used to measure, motivate, and improve the performance of your sales teams. What you’ll learn: What is quota attainment? Why is quota attainment important? How do you … [Read more...] about What Does Quota Attainment Really Tell You?

Many sales reps rely on commission to make a decent living. So when they’re unable to close enough deals to generate healthy commission earnings, they’re at risk of not making enough money to support themselves. But there are ways that companies can support sales reps during times when their commission is low – including a non-recoverable draw. In this article, we’ll define … [Read more...] about Non-Recoverable Draw: The Sales Rep’s Safety Net

By 2027, there will be 5.85 billion social media users around the world. You might be thinking, “That’s great, but how will that help me sell?” Through social media, you can connect with a whole market of potential customers you never would have met otherwise. Some folks will be tempted to flood their social feeds with generic sales messages, but don’t be fooled by that … [Read more...] about The Complete Guide to Social Media Prospecting

Data and intuition walk into a bar. Data orders a gin martini — strong, reliable, and no-nonsense. Intuition, on the other hand, asks for something off the menu. Data knows what it wants and orders based on experience, evidence, and time-honored tradition. Intuition isn’t interested in those things. It wants to push the envelope, get creative, and try something new. Your team … [Read more...] about What Is Sales Analysis and How Does It Help You Close More Deals?