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It’s always interesting to look at shopper behavior post-holiday, when we analyze the retail data from the first quarter of the year. What new retail trends will we unearth? What will early results tell us about the rest of the year? Already, Q1 shopping data is revealing some unexpected twists. We were anticipating interest rate cuts, but now that inflation is stickier, that’s … [Read more...] about Retailers See Shoppers Saving for Big Moments Later This Year

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant, but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial … [Read more...] about 4 Steps To Get Started With Generative AI in B2B Marketing

Summer ’24 is almost here. Learn more about user management below and check out Be Release Ready to discover more resources to help you prepare for this release.  Welcome to a new era of user management! At Salesforce, we believe in the power of community-driven innovation. Your feedback as Trailblazers is invaluable—it’s the compass that guides our continuous improvement … [Read more...] about The Future of User Management | Summer ’24 Be Release Ready

Although all professions require a certain balance of skill and motivation, sales in particular relies heavily on motivation. The work that goes into generating sales – making calls, researching prospects, following up, going above and beyond to close a deal, navigating rejection – can’t be achieved without a degree of drive and ambition.     When a sales rep doesn’t have the … [Read more...] about Skill vs. Will: When How-To Just Isn’t Enough in Sales

When a job opportunity knocks, it can be difficult to prove you’re the one to hire. A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. You’re learning Salesforce skills every day. It’s time to create your own website and showcase a your professional portfolio of projects, … [Read more...] about Build an Online Portfolio to Demonstrate Your Salesforce Skills