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Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now, carriers are pivoting to a new growth strategy to increase sales profitability through productivity, efficiency, and personalization at scale. Many are hoping Artificial Intelligence … [Read more...] about Business Support Systems Are the Key to an AI Driven Sales Future

Is your business ready for an audit? No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions.  As generative artificial intelligence (AI) has proliferated, ethics … [Read more...] about Are You Ready For An AI Audit?

We want YOU to present at Dreamforce! Dreamforce ’24 is coming, and we’re looking for #AwesomeAdmin content for the Admin Track! The Admin Track at Dreamforce 2024 is the platform for admins to deliver and absorb engaging, actionable, and memorable content that helps them become awesome Salesforce Admins, drive success for their businesses, and showcase their creative solutions … [Read more...] about The Dreamforce 2024 Admin Track Call for Participation Is Open!

Considering the speed with which the world of sales and compensation changes, comp managers are constantly pondering new ways to design, execute, and manage sales comp programs over the coming years. But, in this era of constantly shifting market conditions, it can be difficult to know what changes will best set your sales organization on the path towards success. Don’t worry, … [Read more...] about Compensation Transformation: 7 Tips to Help You Develop Competitive Sales Comp Plans

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels, search engines, and paid media campaigns. The challenge? You need to convert all those visitors into paying customers. That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a … [Read more...] about What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started