It’s no secret that customers have many options when it comes to the products and services they buy — but that’s not always a good thing. In fact, too many choices can often make it harder to choose. So how can you stand out in a saturated market and steer more customers your way? With a unique selling proposition (USP). Think of your USP like a lighthouse. To cut through the … [Read more...] about What Is a Unique Selling Proposition (USP) and How Do You Craft One That Works?
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Tiny Titans: How Small Language Models Outperform LLMs for Less
When it comes to generative AI and the models that drive them, sometimes less is more. Many businesses find that small language models tailored for very specific tasks can be more effective and efficient than large language models (LLMs). Small models are less expensive to train and maintain, and often outperform the kitchen-sink approach of their gigantic multipurpose … [Read more...] about Tiny Titans: How Small Language Models Outperform LLMs for Less
10 Ways To Prep Your Knowledge Base for AI Grounding
Generative AI has the potential to streamline customer service delivery. But you need the right approach — and knowledge management is an essential ingredient. In fact, your knowledge base holds the key to making AI-generated content more accurate and specific to your organization. This is done through a process called AI grounding. In short, grounding involves connecting your … [Read more...] about 10 Ways To Prep Your Knowledge Base for AI Grounding
Wholesale Telecom Sales is Getting More Complex. Here’s How AI Can Help You Keep Up
The business of wholesale telecom sales is fundamentally transforming. Free messaging apps like WhatsApp have taken away from wholesale telecoms’ core voice service business. Plus, data service has become increasingly commoditized. In response, the wholesale market has expanded to a diverse set of offerings such as leasing network infrastructure including fiber and providing … [Read more...] about Wholesale Telecom Sales is Getting More Complex. Here’s How AI Can Help You Keep Up
How to Prevent 3 Common Misconfiguration Mistakes
If you’ve been a Salesforce customer for more than five minutes, you’ve likely heard us talk about our commitment to Trust (yes, we take it that seriously!). The framework we follow for upholding the highest level of trust between Salesforce and our customers is called the Shared Responsibility Model. This is a “widely-used model by cloud providers where the provider is in … [Read more...] about How to Prevent 3 Common Misconfiguration Mistakes