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For many content marketing teams, last year started with “What the heck is generative AI?” and ended with “Okay, how can we use this to improve our business?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). We had fun, and admittedly quite a bit of frustration, as we gained a better understanding … [Read more...] about How Salesforce Is Using AI For Content Marketing in 2024

Everything. Everywhere. All at once. Yes, it’s an Oscar-winning movie, but it also perfectly describes the impact artificial intelligence (AI) is having on businesses, including the job market. The 360 view According to McKinsey, generative AI has the potential to add between $2.6 trillion and $4.4 trillion in value to the global economy across all industries, including … [Read more...] about AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12) 

What is Salesforce Backup? Salesforce Backup is our native backup and restore solution designed to safeguard customers’ valuable data. Geared for user-friendly operation, Salesforce Backup automatically creates backup copies of business data, empowering organizations to effortlessly restore data and recover from even the most challenging scenarios. With the Spring ’24 Release, … [Read more...] about Introducing Files and Attachments Backup in Salesforce Backup | Spring ’24

As a first-generation college graduate, Alex Bernadotte knew firsthand the impact that a college degree can have on someone’s life trajectory. What made the difference for her were the mentors who helped her decode her college’s hidden curriculum — the unstated expectations that students need to know to succeed, but are often not taught explicitly.  Alex’s experience led her to … [Read more...] about 6 Ways AI is Already Revolutionizing Education

Large language models and generative AI are extremely powerful because they allow us as humans to interact with AI tools in new ways we’ve never had before. But working with large language models, or LLMs, requires prompting. How we “design” our prompts – the order, the specificity, length, style, tone, and other aspects – are important to consider. We’ve led the teams that … [Read more...] about 7 Tips for Powerful Prompt Design