Better-for-You Food Brand Gets a Taste of Optimization, Innovation Working with the Salesforce Ecosystem
After Beyond Better Foods founder Michael Shoretz’s father received a Type 2 diabetes diagnosis, Michael dedicated himself to understanding how to help people live healthier lives, starting with becoming a personal trainer. That dedication led Michael to create the first box of Enlightened ice cream bars in 2012.
Today, Beyond Better Foods (BBF) is a multi-million-dollar developer and manufacturer of three better-for-you food brands: Enlightened Frozen Desserts, Cloud 10 Super Treats, and Bada Bean Bada Boom Snacks. Experiencing some of the fastest growth in the food and beverage industry as consumers seek healthier lifestyles, you can find BBF brands in over 10,000 stores in the US. Also, Bada Bean Bada Boom snacks are available globally — including Australia — and the Enlightened ice cream line just launched in Canada.
And with rapid growth comes growing pains. Some will sound familiar — disparate systems, manual processes, an endless
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