B2B Email Marketing Best Practices: What You Need To Know Now

Guide to B2B email marketing best practices Understanding common problems in the B2B email marketing space How to handle non-human interactions in B2B email marketing B2B email marketing best practices for acquisition and compliance Top B2B email marketing best practices

B2B email marketing has its own unique set of challenges for companies trying to market their products and services to other companies. The prevalence of inbound filtering, non-human interactions, such as inflated bot clicks and even the subscriber opt-in process can vary greatly from the B2C space.

I chatted with John Turner, Deliverability Architect for Salesforce supporting our customers in the EMEA region. We discussed B2B email marketing best practices, from opt-in tips to the impact of the Email Sender Guidelines in the B2B space​​.

I’ve had the pleasure of working with John for eight years and have always appreciated his ability to take complex topics and make them easy