Presales is a lot like prepping for a Broadway show. You can’t expect a successful opening night without first putting in the work. When the curtain rises, everyone — from the actors to the stage crew — has put in hours of effort to make it a great show. What the audience experiences is the result of all that pre-show work. A sale is much the same: You can’t just wing it and … [Read more...] about How Presales Sets the Stage for Your Team’s Next Big Deal