Rob Acker

Back in 2012, the founders of Giving Tuesday couldn’t have imagined just how impactful their initiative would be. Now, less than 10 years later, Giving Tuesday has grown into a global movement that has raised over $2 billion. The annual day of giving has been especially critical over the last two years, with donations to nonprofits having increased during the pandemic. In 2020, … [Read more...] about Celebrating 9 Years of Giving Tuesday

This Thanksgiving, millions of Americans will once again sit down for a meal with family and friends, most of us feeling especially grateful to be together in person for the first time in many months. While the pandemic still grips the globe, eased travel restrictions and vaccinations allow us to gather together in celebration once more. We will bow our heads in thanks. But we … [Read more...] about Going Beyond Gratitude

The pandemic disrupted every aspect of life, and it’s no secret that nonprofits and educational institutions were particularly hard hit. That said, those that were quick to adapt digitally are the ones exceeding their goals now, and the ones most likely to thrive in the future. And with that enhanced digital infrastructure, we’re seeing nonprofits and institutions power … [Read more...] about Strengthening Salesforce.org’s Commitment to The Power of Us Program

As one of the most successful social good enterprises on the planet, Goodwill has long been a household name. The organization’s incredible 94% awareness — a measure of brand familiarity — is a marketer’s dream. But as Goodwill’s new Chief Marketing Officer (CMO), Onney Crawley, told me during a virtual fireside chat conversation last month, most people still don’t know that … [Read more...] about Goodwill is Leading Efforts to Help Get 1 Million People Employed Post-Pandemic

In a success-from-anywhere world, data is currency. But for mission-driven organizations, data is more than numbers; it is the story of their impact. For nonprofits and education institutions, data represents donors, grants, volunteers, students, faculty, staff, and the impact they are driving. It represents people who are making measurable differences in communities and those … [Read more...] about How AWS and Salesforce.org Help Nonprofits and Education Institutions Improve Data Management