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Salesforce News, Reviews, and Analysis

Michelle Grant

To Make the Most of Your Holiday Marketing Budget, Start With Loyal Shoppers

June 27, 2024 by Michelle Grant Leave a Comment

The holiday shopping season may be a few months away, but marketers are already planning for it. And this year, it’s all about reaching out early to loyal customers with personalized offers that keep you top of mind. As the economy continues to be unpredictable, we see consumers searching for the best deals, holding off on big purchases, diverting money to savings, and trading … [Read more...] about To Make the Most of Your Holiday Marketing Budget, Start With Loyal Shoppers

Despite challenges, retailers find ways to build loyalty and grow wallet share

June 4, 2024 by Michelle Grant Leave a Comment

As current retail trends increasingly show the blurring of digital and physical shopping, retailers are connecting with shoppers in more ways than ever before. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news? Retailers have a short window to impress shoppers before they walk away.  Not to mention they have … [Read more...] about Despite challenges, retailers find ways to build loyalty and grow wallet share

Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

March 14, 2024 by Michelle Grant Leave a Comment

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. Some of you are looking for bottom-line improvement, some of you want top-line growth. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be … [Read more...] about Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

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  • Demo to Deployment: Engaging Stakeholders With Agentforce
  • From Pillars to Lakes: Using Data Cloud As Your Source of Truth
  • Summer ’25 Brings Game-Changing Tools for Salesforce Admins
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  • How To Use Agentforce To Support and Scale Your Sales Team

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