How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service, writing scripts, and balancing budgets, the business uses of generative AI seem endless. Yet, AI outcomes directly depend on having the right input data. Ideas and prompts matter more than you may think. The truth is simple: Your output will … [Read more...] about What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI
Speed Up Product Innovation: 6 Strategies for Success
Just how much impact can a new ice cream bar have? Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity. Brands want to maintain relevance, meet … [Read more...] about Speed Up Product Innovation: 6 Strategies for Success
6 Salesforce Customers Share their Favorite Commerce Apps
6 Salesforce Customers Share Their Favorite Commerce AppsE-commerce sales have grown 50 percent since 2020, and they don’t show any signs of stopping soon. Now more than ever, marketers don’t just need to be digital-first — they need to be data-first to stay ahead of their customers.If you’re looking for a way to extend Commerce Cloud or Marketing Cloud Customer Data Platform … [Read more...] about 6 Salesforce Customers Share their Favorite Commerce Apps
This Nonprofit is Ending Poverty with AppExchange Apps and Trailbridges
This Nonprofit is Helping End Poverty with AppExchange Apps and TrailbridgesIn 2001, Bridges to Prosperity (B2P) founder Ken Frantz saw a photo in National Geographic Magazine that moved him to action. The image showed men dangling precariously, using ropes to pull each other across a wide, high, and broken bridge span over a portion of the Blue Nile River in Ethiopia. Ken soon … [Read more...] about This Nonprofit is Ending Poverty with AppExchange Apps and Trailbridges
How Capital One Worked With Diverse-Owned AppExchange Partners to Drive Efficiency and Enable Their…
How Capital One Worked With Diverse-Owned AppExchange Partners to Drive Efficiency and Enable Their TeamsCapital One is a Fortune 100 company specializing in credit cards, auto loans, banking, business lending, payments, and savings products for retail and corporate customers.In addition to providing top-notch customer service, Capital One deeply values diversity, inclusion, … [Read more...] about How Capital One Worked With Diverse-Owned AppExchange Partners to Drive Efficiency and Enable Their…